About Us

Founded in 2016,  MoRuiShi has been privately owned and operated by CEO Lucas. With a keen eye, Lucas was able to identify a missing part of the women’s apparel market by bringing sexy clubwear and jeans for women to the forefront of the affordable fashion industry. Lucas said, “We’ve revolutionized fashion by making our customers part of the conversation from concept to delivery. We stay ahead of the fashion curve and the competition by engaging with our community every day to ensure we deliver what they need as fast as possible.” He pioneered using Instagram as a platform to connect and relate to customers in a way that had never been done before. Through these first accomplishments, the success of Lucas was born.

In 2016, Lucas launched the brand’s online store, which has become its major identifiable presence and primary source for shoppers worldwide. Collections have and still cater to a diverse range of body types, many of which are ignored by retailers that offer limited size options and silhouettes. Over the last decade, MoRuiShi has become a household name, counting over 25 million followers across all social media platforms. Today, MoRuiShi continues to provide elevated styles at affordable prices with a dedicated social media following to match.

"We stay ahead of the fashion curve and the competition by engaging with our community every day…"